In menswear, trends don’t move in a straight line — they loop. What was written off a decade ago often makes a comeback, just with a new spin. You can see it across the decades: cuts, colours, or details from the past showing up again in a fresh context.
This cycle isn’t random. Part of it’s driven by nostalgia — younger blokes spotting old gear in films, on social feeds, or even in their dad’s wardrobe. Designers do it too, digging through old lookbooks or archive shots, then reshaping those ideas to suit what people are after now.
What’s happening in the world plays a part as well. When things are uncertain — politically, financially, socially — people tend to gravitate to what feels familiar. A certain jacket shape or colour scheme from a past era can tap into that sense of steadiness or shared memory.
Having visual history at our fingertips also fuels this loop. Old campaigns, street shots, and runway collections are everywhere online. That kind of access makes it easier for brands — and everyday guys — to rework the past into something that fits now.
Still, revivals aren’t copy-paste. Society’s changed, tech’s moved on, and how we wear things has shifted. So when an old trend pops back up, it usually comes with new materials, different cuts, or styling that speaks to today’s world.
That’s how style moves — not by wiping the slate clean, but by revisiting what came before and giving it a new voice. The result is a blend of old and new that keeps things fresh without losing sight of where it all started.